iQ Clip Player

>>> AFTER WEEKS OF BACKLASH FOR
CONTROVERSIAL COMMENTS MADE BY
ONE OF ITS STARS, THE COMPANY
OWNED BY THE "DUCK DYNASTY"
FAMILY IS COMING OUT WITH A NEW
LINE OF GUNS.
THE COMPANY CALLED DUCK
COMMANDER HAS PARTNERED WITH THE
GUN MAKER MOSSBERG TO SHELL
SHOTGU
SHOTGUNS, A RIFLE AND A PISTOL.
TAKE A LISTEN TO ONE OF THE
COMMERCIAL'S FROM THE GUN
MAKER'S WEBSITE FEATURING THE
STAURDS OF "DUCK DYNASTY."
>> THE BLUE WINGS ARE ON THE
MOVE.
THE GRAND PASSAGE HAS BEGUN.
BRUSH YOUR BLINDS.
GRAB YOUR GUN.
LET'S GO KILL SOME DUCKS, BOYS.
>> JOINING ME RIGHT NOW IS LEN
EVERETT, DIRECTOR OF
COMMUNICATIONS FOR THE COALITION
TO STOP GUN VIOLENCE.
IT'S GOOD TO HAVE YOU HERE.
SO HERE'S WHAT WE'RE HEARING
ABOUT THE GUNS SO FAR, THAT
THEY'RE GOING TO COME AS WE SAW
IN THE COMMERCIAL IN THIS
CAMOUFLAGE DESIGN.
THE PISTOL AND ONE OF THE RIFLES
HAVE MILITARY-STYLE DESIGNS WITH
LARGE CAPACITY MAGAZINES
INCLUDED, HOLDING AT LEAST 25
ROUNDS.
WHAT'S YOUR REACTION TO THIS
NEWS?
OBVIOUSLY THIS FAMILY IS LOOKING
TO CAPITALIZE ON WHAT ITS
COMPANY HAS ALREADY ESTABLISHED,
WHICH IS THE SUCCESSFUL
COMMERCIAL SUCCESS IT HAS, AND
NOW THE FAME THAT THEY GET FROM
THE SHOW.
SO ISN'T THIS JUST SMART OF THEM
TO PARTNER THIS WAY?
>> WELL, I THINK IT MIGHT BE.
I THINK THE THING THAT REALLY
SHOCKS ME ABOUT THIS, THOMAS, IS
THE FACT THAT MOSSBERG IS
WILLING TO GO AHEAD WITH THIS
BUSINESS AGREEMENT AND
DISTRIBUTE THESE FIREARMS IN THE
WAKE OF SOME OF THE REALLY,
QUITE FRANKLY, HEINOUS COMMENTS
THAT PHIL ROBERTSON HAS MADE.
YOU KNOW, BOTH THE COMMENTS THAT
EVERYONE IS NOW WELL AWARE OF
AGAINST THE LGBT COMMUNITY AND
AGAINST AFRICAN-AMERICANS, BUT
ALSO NOW WE'RE HAVING
REVELATIONS ABOUT COMMENTS HE'S
MADE ABOUT MEN MARRYING 15 AND
16-YEAR-OLD GIRLS.
SO I THINK THE FACT THAT
MOSSBERG IS WILLING TO MOVE
FORWARD WITH THIS IS VERY
REVEALING.
AND I THINK WHAT IT'S TELLING US
IS THEY FEEL THAT THEIR BOTTOM
LINE WILL NOT BE AFFECTED BY
ESSENTIALLY MOVING FORWARD, YOU
KNOW, WITH THE ROBERTSON FAMILY
AND MARKETING THESE FIREARMS.
I THINK WHAT THAT TELLS US IS
THAT THE GUN INDUSTRY IS NOW
DEALING WITH AN EVER-DECREASING
CONSUMER BASE THAT'S PRENAUM
DANTLEY MADE UP OF CONSERVATIVE
MIDDLE-AGE WHITE MALES WHO
THEY'RE TRYING TO SELL THEIR
FIFTH, SIXTH OR SEVENTH GUN.
THE QUESTION MOVING FORWARD IS
HOW LONG WILL THAT BUSINESS
MODEL REMAIN VIABLE.
>> AS WE LOOK AT THAT, BECAUSE
LOOK AT THIS, THE DUCK COMMANDER
COMPANY ITSELF, IT'S WORTH A
REPORTED $400 MILLION THROUGH
THE SALE OF DUCK CALLS, OTHER
ITEMS THAT THEY PRODUCE.
WE'VE GOT 11.8 MILLION VIEWERS
TUNING IN FOR THE PREMIERE OF
SEASON 4.
SO THIS FAMILY EARNED $200,000
PER EPISODE THAT SEASON AND THEY
REPRESENT AND THEY SPEAK TO A
LARGE SWATH OF THE COUNTRY.
PRIMARILY THE STEREOTYPE ALMOST
THAT YOU JUST POINTED OUT.
BUT HOW DO YOU TRY TO COMBAT
THAT?
OBVIOUSLY THEY'RE WITHIN THEIR
RIGHTS TO GO AHEAD AND DO THIS.
THIS IS ALL LEGAL.
>> WELL, LOOK, I MEAN I THINK
THE ROBERTSON FAMILY IS BANKING
ON BEING ABLE TO MARKET
FIREARMS, YOU KNOW, BY ISSUING
SOME OF THESE VERY EXTREME
POLITICAL COMMENTS AND HOPING
THAT IT APPEALS TO BASICALLY A
SWATH OF FAR RIGHT-WING
AMERICANS THAT THEY ASSUME ARE
THEIR MAIN CUSTOMER BASE.
I'M HOPING THAT BACK FIRES.
WHEN YOU POLL GUN OWNERS IN THIS
COUNTRY, THE FACT IS THAT THE
OVERWHELMING MAJORITY OF THEM
ARE VERY MODERATE IN THEIR
VIEWS.
AND I THINK MANY OF THEM WILL
NOT EMBRACE THE TYPE OF, YOU
KNOW, MASSAGE NIS, RACIST,
ANTI-GAY COMMENTS THAT PHIL
ROBERTSON IS MAKING.
AND MY HOPE HERE IS THAT THIS
STRATEGY, IF IT IS INDEED A
STRATEGY, WILL BACKFIRE ON THEM.
>> AS WE LOOK AT THE TRAGEDY OF
MASS SHOOTINGS IN THIS COUNTRY,
WE'VE GOT YAHOO! NEWS IS GOING
TO REVEAL THAT MASS SHOOTINGS
ARE BECOMING A LOT MORE FREQUENT
AND IT FOUND 40% OF SHOOTINGS
TAKE PLACE AT BUSINESSES, 29% AT
OUR SCHOOLS.
HANDGUNS ARE THE MOST OFTEN
WEAPON USED, AND THAT'S IN 59%
OF MASS SHOOTINGS.
AND SHOOTERS ARE 94% MALE.
SO WHEN YOU HEAR NUMBERS LIKE
THAT AND SEE THE STATS ADDING
UP, DO REPORTS LIKE THAT MOVE
THE NEEDLE IN THE MESSAGE THAT
YOU'RE TRYING TO PUT OUT THERE
AND GET PEOPLE'S ATTENTION ABOUT
WHAT IT MEANS TO HAVE A GUN
CONTROL AND GUN REFORM
CONVERSATION IN THIS COUNTRY?
>> WELL, I MEAN I THINK TO SOME
DEGREE IT DOES.
WE TEND TO FOCUS ON MASS
SHOOTINGS, THOMAS, BUT THE FACT
IS THAT MORE THAN 80 AMERICANS,
THEIR LIVES ARE LOST TO GUN
VIOLENCE EVERY DAY IN THIS
COUNTRY.
YOU KNOW, SO MANY FAMILIES AND
COMMUNITIES ACROSS THIS COUNTRY
ARE BEING DESTROYED BY GUN
VIOLENCE.
SO, YOU KNOW, I THINK SADLY
EVERY DAY MORE PEOPLE ARE BEING
PULLED INTO THIS CONVERSATION
BECAUSE THEY'RE LOSING LOVED
ONES OR THEY'RE BEING INJURED
AND THEIR LIVES ARE BEING
CATASTROPHICALLY AFFECTED.
IN TERMS OF THE DYNAMICS OF MASS
SHOOTINGS, YOU MENTIONED
SEMIAUTOMATIC FIREARMS BEING
USED.
THE OTHER VERY COMMON ELEMENT
HERE OBVIOUSLY IS HIGH CAPACITY
AMMUNITION MAGAZINES, AND OF
COURSE THAT TIES INTO THE "DUCK
DYNASTY IN THE STORY WHERE THEY
HAVE DECIDED IN ADDITION TO
TRADITIONAL HUNTING FIREARMS, TO
MARKET FIREARMS THAT ACCEPT
MAGAZINES THAT ARE NOT NEEDED
AROUND YOUR HOUSE.
>> OR FOR TAKING DOWN A DUCK.